Types and functions of advertising companies

Advertising companies are mainly divided into comprehensive service and limited service types. Comprehensive service advertising companies typically have administrative finance departments, creative departments, customer service departments, and media departments. The creative department is responsible for conceptualizing and executing advertising creation, with clear division of labor from administrative creative director to copywriting, art guidance, etc; The customer service department is responsible for liaising with customers and developing creative guidelines; The media department recommends suitable advertising media for clients and strives for reasonable fees; The Administrative Finance Department is responsible for the company's administrative and financial management.

Limited service advertising companies are mostly small and medium-sized companies that, due to capacity limitations, often undertake single or special advertising work, such as giant, road sign, neon light advertising, etc. There are also advertising agencies that serve as bridges between advertisers, companies, and media; Advertising production agencies provide various advertising product services; Some companies may establish their own internal advertising agencies to save costs and gain control. The essential function of advertising companies is to act as agents for advertising clients to plan advertisements, including market research, setting goals, developing plans, and selecting media, which is of great significance for enterprise marketing and brand promotion.